Planet Syndication’s consultancy service affords a bespoke solution for publishers seeking practical planning, advice and implementation of their international expansion.
With our extensive network created from 15 years experience as the only agency in the global publishing market to combine editorial consultancy, licensing and syndication, Planet are ideally placed to devise and realize your strategic objectives.
Planet undertakes a raft of services for our clients, which span from creating multi-national publisher’s international departments and implementing growth from Acquisition and Joint Ventures through to procuring license deals for niche magazines in specific territories.
Our services can be enhanced or combined to provide the complete out sourced package, from instigating licenses to undertaking marketing and scouting trips to negotiating and finalizing agreements.
Alternatively Planet can provide research reports on the suitability of a title in a single region or fulfill a particular request, be it locating the right distributor or advising on digital rights.
Planet Services
Our headline consultancy services include strategic guidance and the procurement of:
• Licensing (licensing your magazines or negotiating with other publishers to procure titles for your market)
• Co-brands
• Acquisitions
• Strategic Alliances and Joint Ventures
Our services can include all or any of the following:
• Day to day liaison and point of contact for potential partners
• Advertising and marketing through Planet website, literature and network
• Recourse to Planet multi-lingual sales team and agents
• Scouting and marketing trips
• Deal negotiation
• Consultancy on best practise for creating a scalable international department
• Advice on the most cost effective procurement of international copyrights and model release
• Digital Asset Management System contacts and advice
• Best practise for complete international strategy to include syndication, licensing, strategic alliances and acquisitions
• Advice on Trade Marks and Copyrights
• Sample licensing contracts for print, digital and web licensing
• Licensing strategy, including which titles are best suited to become international brands
• Financial modelling and projections for licensing revenue
• Industry standard licensing models and licensing negotiation
• Documentation, including contracts for print, web and digital licenses, plus license tender documents and business plan templates for licensees
• Best practise for all aspects of syndication and co-branding procurement and administration
• Revenue models for web and digital licensing
• License content share and global rate card models
• Distribution partner recommendation
• Background checks
• Service agreements
• Content syndication agreements
Advantage of Using Planet
Network and Expertise
Publishers represented by Planet are principally the market leaders in their territory or sector. To supplement their existing contacts or market knowledge of specific territories Planet affords them recourse to a network created solely for establishing cross-border business.
Sales and Marketing
Finding the right licensing or JV partner or acquisition requires a continuous commitment to meeting with prospective suitors. Rather than attempting to combine managing a successful international department with business travel, many directors use Planet to undertake their scouting, marketing and sales trips to find, negotiate and close deals. Others choose Planet to supplement and assist with their networking commitments.
Logistic and Contractual Control
Many companies prefer to remain as the principle signatory in their agreements to retain full control of the brands and to ensure that all agreements are signed under their law and jurisdiction.
Likewise other businesses may prefer to retain control of the day-to-day administration of their license agreements and all aspects of business and license management.
Research
Planet undertakes country research reports based on industry knowledge and constantly updated information garnered from ongoing monthly marketing and sales trips.
The compilation of salient information including salient details such as overviews of advertising and circulation trends and demographics, new launches and competitors, provides an invaluable service to publishers wanting to make informed strategic decisions.
Background Checks
Planet’s extensive network ensures that we have a full trading knowledge of international clients – we consult or provide licenses, content or translation services to publishers in all major territories on a day-to-day basis.
Planet Contact
To discuss your specific requirements please get in touch with Planet Managing Director Dorian Silver or International Business Director Tim Broad who will be pleased to furnish you with further details about our rates and services.
Licensing Guide
For publishers who specifically require Planet’s licensing services a ‘at a glance’ guide to licensing can be ordered.
Fees
Planet Syndication’s fees are calculated on the nature and extent of the work Planet is required to undertake.
Whatever your requirements Planet will discuss how we can best serve your specific brief to ensure that any fees charged are commensurate with the revenue your company will realize from our services.
To discuss your plans and how we can best tailor our services to realise your goals please get in touch.
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